Pets are part of daily life in America. And the people who love them are one of the most passionate consumer groups in the country.

These families don’t just buy products. They invest in safety, comfort, and care. And when something matters to their pets, it matters deeply to them.

That’s why partnering with the Center for Pet Safety (CPS) is so powerful. We give organizations a trusted, science-based way to reach this audience with credibility and purpose.

The Market Power of Pet Owners

Pet owners spend with intention. They want and deserve products they can trust.

A fast-growing, high-spending segment [1]

• U.S. pet care spending topped $150B in 2025
• Dog owners spend an average of $2,524 each year
• Cat owners spend $1,499

A massive, emotionally invested audience [2]

• 66% of U.S. households own a pet
• 97% consider their pets family
• 65.1M dog-owning households
• 46.5M cat-owning households

Behind every number is a story: pets are precious and important family members. A service dog guiding and aiding the disabled, a working dog protecting their handler, a cat who comforts someone through a hard day, a family who wants to keep their pet safe on the road. These are the people your brand reaches when you partner with CPS.

A Young and Influential Consumer Base

Pet ownership is shifting with Gen Z and millennials redefining what it means to care for animals. They own more pets, spend more money, and rely heavily on digital platforms to guide their choices.

They share pet videos. They follow pet influencers. They research products before they buy. And they reward brands that stand for safety and transparency.

Here are key insights from the APPA 2025 State of the Industry Report: [3]

• 20% of pet-owning households are Gen Z
• 70% of Gen Z pet owners have two or more pets
• Cat ownership is rising fastest among Gen Z and millennial men
• Pet-friendly workplaces help companies recruit and retain talent
• Calming products and specialty items are widely used
• Nearly half of pet owners still shop in-store

Partner with the Trusted Leader in Pet Safety

CPS is the independent voice for pet safety. Our work is grounded in science, transparency, and consumer protection. When your organization partners with us, you align with a mission that pet owners trust.

You also gain national media visibility, stronger consumer loyalty, and meaningful CSR/ESG impact.

We work with mission-aligned leaders including Volvo Trucks, Subaru, Wells Fargo, Johnson Controls/Adient, and the Beaird Family Foundation.

Strategic Partnership Opportunities

• Research Sponsorships. Support independent studies that show leadership in safety and innovation.
• Education Partnerships. Co-create trusted safety guides, digital resources, and national campaigns that reach millions of families.
• Capacity-Building Support. Help expand CPS research, testing, and education to scale national impact.

Create Lasting Impact with CPS

Every partnership helps protect pets and the people who love them. It also connects your brand with one of the most influential consumer groups in the U.S. — pet owners who value safety, trust, and responsible leadership.

Let’s explore how we can work together to advance consumer and pet safety while strengthening your visibility in a growing, high-value market. Contact us at Info@CenterForPetSafety.org or 800-324-2659.

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Sources: [1] CitizenShipper 2025 Pet Ownership Cost Report, USA Today; [2] Pet Ownership Statistics 2025, Forbes; [3] U.S. Pet Ownership is on the Rise, Today’s Veterinary Business